Oct 102011

I generally don’t promote products on this blog.  The reason being is that I feel most of the information products out there are not any good. A product has to be top notch for me to recommend it. I wouldn’t promote something that I personally wouldn’t use myself or with my athletes. I don’t typically get caught up in the continual hamster wheel or product promotion that this industry tends to put out.

During a recent visit with my friend and Strength and Conditioning Coach Matt Nichol, we discussed internet experts and how there is an abundance of them. Internet experts who are putting out material based on what? Their overwhelming experience that has drawn results huge enough to share via a book or dvd?

What is important to me when I am deciding to purchase a product or not is the product creator’s credibility. Ask yourself who does this person train?  I feel that there are strength and conditioning coaches or trainers out there who don’t train anyone. Or, they try to give the impression that they train “thousands of athletes” when really it is just a handful of clients.  Also, how long have they been doing what they are writing about?   These are legit questions to ask yourself before you purchase a product.  Back to my friend and colleague, Matt, he happens to be one of the best hockey strength and conditioning coaches on the planet and has walked the walk for years.  He is someone who I would buy any info product from.

Now, I am not going to lie.  I plan on producing and eventually selling 2 separate DVD’s and a book.  These are projects that I have been working on during the last few months (over a year for the book).  I will launch them on the internet and hopefully have people who would like to promote it- if it is good enough.   My credibility will then be judged before it is purchased and I am ok with that.

Easy Strength

One product that I came across and bought once it was launched is Easy Strength by Dan John and Pavel Tsatsouline .  I downloaded it to my Ipad and read some of it on a recent 13 hour flight from Sweden to Los Angeles.  Simply put, this book is a must-have for any Strength and Conditioning Coach.  To me, this is the best Strength and Conditioning book published since Mike Boyle’s Advances in Functional Training: Training Techniques for Coaches, Personal Trainers and Athletes.  You will not be disappointed with Easy Strength as you will see why I have become such big fans of these gentlemen’s’ work.

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